Social Media Marketing - How We Can Help

We’re talking about new opportunities to generate revenue and relationships with audiences.

Social Media Marketing can massively affect the relationship, branding, sales and promotion of any person, product or campany and more quickly than some other methods. 

Social media consists of online venues for interaction, collaboration and feedback. Social media marketing is the use of those outlets for communication, often times one-to-one, connecting people to people, and people to content. It is a evolved and powerful adjunct to traditional marketing. 

Online marketing drives people from one place to another. Social media marketing provides numerous channels for delivering a marketing message, along with direct access to consumers and niche markets to deliver a message immediately, extend your reach around the world, contact large consolidated groups rather than a fragmented ones, target individuals with personal advertising and modify communications in real time.

It also allows you to track your online advertising and evaluate the impact. It blows behavioral marketing out of the water. Social media marketing gives brands, companies and services a voice online, to solidify existing customer relationships and reach out to potential new ones.

A brand lives in a person’s heart, not so much in their head. When people are emotionally engaged, they’re motivated to do things and make decisions. Once there is a brand loyal audience, it will do a lot of marketing for a company. Social media marketing helps to move potential customers through the purchase funnel, from awareness to consideration to conversion, to the final point - they actually buy a product or service.

Online marketing allows for competition with similar companies, big and small. It maximizes a company’s rankings on search engines. The more online mentions of a business the better the search engine placement. With Google now indexing social content, companies that don’t generate any of that content will usually rank lower, than those that do.

A potential downside to online marketing is the time that it takes to do it well, meaning keeping your audience engaged and interested. A business should post several times a day and at the very least once a week, to do it right. Otherwise you’re wasting your time. You can’t post once a month an expect the world out of your campaign. By engaging an online social media marketing firm, you can make the biggest impact on your investment, while maximizing your own time spent marketing. That's where Props Marketing can help.

candace austin john van pelt raleigh north carolina marketing advertising